I remember the day I discovered and bought my first Patagonia jacket. It was a moss green fuzzy made from recycled plastic bottles. I was amazed by the transformation involved and proudly wore it for about 8 years--until my mother fell in love with it too.
In light of what we're building with AKSHA, a friend sent me this link to an interview with Patagonia founder Yvon Chouinard. His ideals of sustainability and fun have built an influential company that thrives regardless of the economy. I was so inspired by his humility and simplicity in crafting the Patagonia that I feel compelled to share it here.
Chouinard writes of how he did it all in the memoir, Let My People Go Surfing.